Ando – Miramar | San Diego North County

Developed environmental impact, financial and insurance digital media, educating 30,000+ customers on the impact of $15 million in loans that support green initiatives, making Ando the financial leader in helping reduce CO2, reversing climate change and creating a cleaner, greener tomorrow with its innovative and secure technology platform.

Mindgruve – East Village District | Downtown San Diego

Collaborated with agency teams to create digital media, websites, email campaigns, ads, banners, native ads, infographics, videos, content plans, editorial calendars, brand platforms, thought leadership, press, content, blogs and social media. Team effort more than doubled a client’s membership – from 10K to 22K – 7 months ahead of schedule

Strength in Numbers – Laguna Beach | Orange County

Applied research findings from 1.4 million students who took the California Healthy Kids Survey and interviewed youth substance abuse counselors to develop digital and social media to annually help more than 30,000 Orange County teens connect and share in a truthful, nonjudgmental way. Plus discover healthy ways to strive, cope and thrive.

Sony Electronics – North American Headquarters | Rancho Bernardo

Saved 55% in editorial costs by collaborating with product designers and engineers to turn their highly technical product information into effective brand messaging, then published in a seasonal campaign of 8-page glossy advertising inserts that were placed in 11 million U.S. newspapers, as well as on product containers and digital media.

Touch of Energy – Kensington-Talmadge | Central San Diego

 A holistic health practitioner wanted a cool website to replace his outdated WordPress one. Collaborating with two brothers who create amazing websites, we all worked together to understand what the client needed from his site – and delivered a product that blew him away. While I developed the brand messaging tone and content – and shot the photos – the UX designer and back end developer made it all come to life.

Scripps Health Foundation – University Town Center | La Jolla

Directed collaborative teams, strategically planned, developed themes and wrote content & press releases for 5 medical campuses, 11 innovative medical programs and

55+ pieces of branded collateral for each of 14 yearly major fundraising events to annually raise $7.7 million, funding medical programs & lifesaving medical technology.

REX Supply Co. – East Metro District | Phoenix

In this fast-paced world of AI and digital media, it’s surprising that “everything old is new again” as this luxury brand of safety razors wanted to create a print catalog that would be more tangible for their world-wide wholesale buyers to appreciate their carefully curated high-end content. Next step is to revamp their digital media to match.    

Kaiser Permanente – San Diego County Headquarters | Grantville

 As Kaiser Permanente San Diego County’s communications director, planned, wrote, edited, shot photos, created layouts and administrated subscriptions of San Diego Pulse. Co-rebranded Southern California region’s internal communications, lauded by KP CEO George Halvorson and implemented as national communications standard.

Colibri Home – Cedros Design District | Solana Beach

 Rebranded a trade-only furniture design firm into a multi-division ‘brick and mortar’ home headquarters with representation in 10 high-end showrooms, online marketplace, websites, collateral, press and digital catalogs. Developed multi-channel marketing and digital media plans, supporting lead generation & sales goals, increasing revenue by 42%.

Raising Healthy Teens – Mission Viejo | Orange County

Researched medical journals, interviewed substance abuse providers and studied results from 1.4 million students who took the California Healthy Kids Survey to develop comprehensive digital and social media to help Orange County parents effectively communicate to their 31,000 teens annually about drugs, alcohol and behavioral health.

The SD Flower Shop – Allied Gardens | San Diego

Rebranded the website of this beloved neighborhood flower shop, created product categories, wrote biographical content & product descriptions, edited photos, loaded product data and pricing into their content management system (CMS), developed stock keeping units (SKU), menu order & permalink, optimized search engine optimization (SEO).

Blythe Interiors LLC – Mission Hills | San Diego

 Total refresh of their brand to a new sophisticated level with contemporary digital media, marketing collateral, social media and user guides. Elevated the “what’s in it for them” client experience by engaging in transparent conversations with concise and clear expectations, generating an 82% conversion rate and 98% satisfaction score.

The Arizona Republic – Historic Downtown District | Phoenix

Every day in the Spec Advertising Department at The Arizona Republic was something new and exciting … creating ads, promotional materials, marketing campaigns, photo shoots and special advertorial sections, collaborating with our talented team of graphic designers and writers, constantly regrouped in pairs for maximum creative results.