Every day in the Spec Advertising Department at The Arizona Republic was something new and exciting. One day it was creating a special section of new car models, the next shooting photos in the studio for the Super Sunday Job Search Campaign, the next recreating an entire mock front page as a gift to a retiring executive ... or creating spectacular ads. And with an amazingly talented group of graphic designers and writers – we were constantly re-paired and re-grouped for each project so that we could all work together. This ad promoting a special rodeo insert still stands out as my favorite. Probably because of its simplicity. I remember the graphic designer creating the effect on his monitor –  to demonstrate bucking motion – I said, 'wow, I feel like I'm riding on that bull!' The next thing I said, 'Look for a ride on the inside'. And that was a wrap.